gwyneth paltrow and goop

Last Friday the ultimate blogger and academy award-winning actress Gwyneth Paltrow invited about twenty bloggers to join her at her Dallas pop-up store Goop in Highland Park Village. I was thrilled to be included. If you don’t know what GOOP is then just go to www.goop.com. Gwyneth started Goop in the fall of 2008 to share all of life’s positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.

When I asked Gwyneth why she chose Dallas as her second location for a pop-up store (the first being L.A. where she is based) she indicated that she loved Texas and has fond memories of being here. Her first movie role that she booked as an adult (19 years old) was Flesh and Bone filmed in Lockhart, Texas starring Dennis Quaid, Meg Ryan and James Caan. Paltrow played grifter Ginnie and was in Texas for over three months to complete the shoot. I love that she came back to have her temporary store in Texas.

I first told you about the brand collaborations in this blog post. Having gone in several times, purchased some items and personally meeting Gwyneth, I am in love with the concept. The pop-up store will continue in the Highland Park Village space through December 14th (a total of 4 weeks in Dallas). Both of Paltrow’s cookbooks are for sale as well as anything and everything in the space. That might sound odd but they will literally sell the fixtures to you if you want them.

Now the important part. Gwyneth was absolutely lovely, personable and chatty. Deep down, she’s a mom and entrepreneur. By the way, she is tall. In our picture I am wearing heels and she is in flats. I love a tall blonde – don’t you? Pop on over to the store while it is still here (open daily 10 am – 6 pm).

xoxo- Tanya