The Chico’s fall 2017 campaign

Everything in these pictures can be found here.

On me: Animal faux-fur vest / Black bateau-neck pullover / Juliet straight-leg pants / Bronzen pendant necklace / Luna bangles / Kalina hoop earrings / Barely boot cut jeans (meteor rinse) / Bow top in ecru / Black booties (similar)

It’s such an honor to get the call that you booked a national print campaign! I’m humbled that I was selected as part of the Chico’s fall 2017 print campaign which is now in stores, their catalog, social media and being used for digital marketing. So I thought I would show you some of the shots and let you know what it’s like to be on set. Cue the wind machines.

In June I went to NYC twice to shoot for Chico’s. First to shoot the fall print campaign pictured above and the second time was to work on the #ChicToChic video campaign with Kim Coles. Today, we’ll focus on the print campaign. Next week I’ll show you the video and behind the scenes pictures with Kim. She is hilarious and deserves her own post.

Let me say this straight from the top. Chico’s brings their A Game to every shoot. The creative team, producers, stylist, photographer, videographer, hair & make-up, crew, assistants – everyone is at the top of their game! This print campaign was shot by Pamela Hanson and styled by Sarah Gore Reeves. Need I say more? I felt like a super model. And yes, there was a wind machine.

Professional shoots are pretty much the same everywhere. The day before, you go to set to get styled and fitted. Think of the scene from The Devil Wears Prada where they are pulling clothes and making shoot decisions except in this case, everyone is super nice and friendly. Every garment that is selected is then tailored to the model who is going to wear it. No wrinkles, no gaps – it must fit perfectly on shoot day. This process takes about 2 hours. Shoot days go something like this. Call time – 8:00 AM. Come to set with freshly washed hair, no make-up and no polish on toes or hands. You first go to hair & make-up and that entire process takes about 2 hours. They are working on all the models at the same time so you rotate around until you are done. Then, the wardrobe department helps get you ready and takes note of every little detail. Did I wear the bracelets on the same arm for every picture? They write that down and keep a log. You are their play-doh so to speak. My entire job is to take direction, be happy and work efficiently. Remember the blog post I wrote and described how blogging is ‘every job’ (with me wearing all the hats)? Well on set, there are 20 people doing all those jobs (its no small feat to stop all pedestrians on a NYC sidewalk while shooting). All I have to do is make the clothes look good and smile. Don’t get me wrong. It’s a long day (10-12 hours) and a lot of work but I absolutely love it!

I loved shooting this campaign for Chico’s for several reasons. I mean, its aways great to book the job but beyond that, I love the brand. It works so well due to the quality and versatility that it offers. There is something for everyone at Chico’s! Just look how beautiful the catalog is. Additionally, I always meet the most amazing people on set. The blonde in the pictures above is Lee Woodruff. Does that ring a bell? Her husband is Bob Woodruff, the ABC news co-anchor that was hit by a roadside bomb in Iraq. They co-authored In An Instant. We had the most amazing time on set that day and I loved getting to hear about their story.

Some of the pictures are raw shots from that day and some are the ones that made the final edit. What do you think?

xoxo – Tanya

shop the post

Photo: Pamela Hanson