Brand Spotlight: JAG Jewelry and Goods

It can be so hard to find stylish clothes and jewelry that are well-made and also timeless. Recently, I discovered Fort Worth-based JAG Jewelry and Goods and they fit the bill! JAG offers so many flattering, comfortable and chic looks that are the perfect addition to my fall wardrobe. An even bigger reason to love this brand is that they donate a portion of their proceeds to Justin’s Place; a non-profit whose mission is to empower and support single mothers to impact the life of a child and end generational poverty. Now that’s a new brand that I want to share with my audience!

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About JAG Jewelry and Goods

JAG Jewelry and Goods is co-owned by business partners and friends Ann Jefferies and Renea Conser. Ann and Renea met 25 years ago in Amarillo, Texas, newly married and just starting out with new lives and new careers. They stayed friends through various moves to different states and through new stages of life, like raising their children (Ann has 3 and Renea has 2). Ann started JAG 6 years ago, once here firstborn went off to college, as a jewelry company out of her house. She’s a former CPA but always loved fashion! Over the years, the business grew into a jewelry and clothing brand with loyal customers. Renea accompanied Ann on many buying trips over the last three years, but always attending just as a friend looking for a great girls get away. Isn’t that how it always starts? In 2020, Renea and Ann made JAG a partnership with an aim to grow the business and take JAG to the next level. Renea graduated from SMU with a Finance degree so the two are perfectly matched as smart business women with a panache for whats on trend.

With the pandemic hitting this year,  they had to think of new and different platforms to reach customers. Ann’s long time hair stylist was venturing out on her own, and with the idea to leverage each other’s client base, JAG and Little Studio joined forces to have their first brick and mortar retail space open in September on West Vickery in Fort Worth. The store is gorgeous and you definitely want to pay them a visit. This week, JAG is doing a ‘Christmas in October’ event today through Saturday, October 17 in the store. Each day there is a special pop-up. TODAY there is an engraver who engraves jewelry, wine bottles, or whatever else you want to engrave for just a flat $10 fee. This Instagram post details out the daily offerings. Who wants to go? ME!

I’m proud to partner with JAG to feature their Fall 2 Collection that just went live on their website today. I love the uniqueness of their collection. Did I mention that they are a sustainable clothing company? I love discovering new brands and I especially love that they are local.

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JAG Fall 2 Collection

Ok can you even with this top? The JAG RACHEL top, part of the new fall collection, is so flattering and chic. It takes a button up to a whole new level! I love that it is made of vegan leather so there’s an added level of texture and style. Notice the ruffled collar for a little extra flair. I’m wearing it in size small. French tuck the front, leave it out or tuck it all the way in. Where are all my Texas A & M gals??? Perfect color!

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JAG Jewelry Pieces

JAG Jewelry and Goods is known for their jewelry, and now you can see why. Its’ how Ann started the business. I love the delicate, edgy and feminine long link chain – thin necklace. It pairs perfectly with this tiny gucci chain bracelet and this long link pave bracelet. So chic and their jewelry prices are incredible! Think of their jewelry pieces as gift options too.

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Another piece from their fall collection is this gorgeous GEORGE blouse in rust and gold stripe. It is so flattering and comfortable. I especially love the beautiful rust and gold stripe color for fall. It is so easy to dress up or down for any fall occasion. For size reference, I am wearing a size small. I love when a blouse is cut well, drapes perfectly and the buttons don’t pull in front. This blouse meets all of my criteria. Dress it up with a sleek pencil skirt and heels.

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Ok y’all… this top is so cute and stylish, but feels like you’re wearing a cozy blanket. The best of both worlds! This JAG JANA top in flannel plaid is a must-have for a cute, cozy and casual fall look. this top is size small and has a boxy fit. I love the raw hem detail. This one is size S/M. Wouldn’t this be perfect to wear to a Friday night high school football game? Pair it back with this amazing puffer jacket when the temps turn cold. The JAG JANA top comes in several colors and fabrics.

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Speaking of cute and cozy looks, here is another one! This JAG ANNABELLE top paired with this JAG ANN jogger (both in oatmeal), is the perfect cozy chic look for fall/winter. This set is perfect to wear to run errands or for lounging around the house in style. I love that it’s a little bit thicker fabric (french terry top and fleece bottom). Because I like this to have a roomier fit in lounge wear, I am wearing the top and bottom in size Medium. Enjoy weekend football games on the couch or keep cozy while having cocktails, hot chocolate or your coffee on your back porch. You get the picture…

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Every piece I showed you comes in numerous colors. There’s lots more on their site including dresses, loungewear and shoes. Which JAG fall collection look do you love most? I love them all!

SHOP online by clicking HERE. Or head over to their store located at 3924 West Vickery, Ft. Worth, Texas 76107. They’re open from10 AM – 3 PM. Remember, the ‘Christmas In October’ event starts today. Tell them I sent you!

xoxo – Tanya

Photo: Audrie Dollins

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This post is sponsored by JAG Jewelry and Goods. All selection and opinions expressed are my own.