Janie Cooke and Caroline NixJanie Cooke and Caroline Nix

Nothing makes me happier than to see some incredible Dallas girls invent something, succeed and get national attention.  This is one such story.  Congratulations Janie and Caroline!  And if you don’t know what their product is, just click here.  And we all know what spanx are.

xoxo- Tanya

Spanx® and Founder, Sara Blakely, announce the newest Leg Up® winners: Janie Cooke and Caroline Nix, founders of O-Venture, along with Jenny Amaraneni and Dana Holliday, founders of SOLO Eyewear. These women join the rankings of 20 female entrepreneurs to benefit from the program since its start in 2010.

“Everybody needs a leg up when starting a business,” said Sara Blakely, founder of Spanx.  “Mine came when Oprah named SPANX a ‘Favorite Thing’.”

Since the “Oprah-moment” that catapulted Spanx from a small start-up to a household name, Blakely has been on a mission to pay her success forward and empower women to reach their full potential. The Leg Up program was created to offer women entrepreneurs and their businesses a chance to be promoted to millions of Spanx fans via the catalog, website and social media channels, including The Rear View blog.

Amidst a growing number of applicants, these two companies were selected for their fun, stylish products and bright ideas. From easy-to-use, hard-to-loose oversized key rings to handcrafted sunglasses that support eye care for those in need, these stylish products—and the women behind them—are improving the lives of women around the world.

About the Winners:

O-Venture offers leather key chain accessories designed for women, by women. These oversized bangles lessen women’s unnecessary baggage—literally—with a hands-free design that can be worn over the arm and easily found in a cluttered purse.

The founders, Janie Cooke and Caroline Nix, both mothers and friends, were looking for a way to use their creativity to help other women. They aimed to make life easier while staying stylish and developed this oversized key ring to help women simplify, stay organized and keep their hands free for what’s most important.

“For every woman who’s spent hours of her life rummaging for keys, this key ring is the answer,” Blakely said. “The Big O is a fun, stylish solve that offers women the often needed extra hand, literally!”

For more information on the program and its winners, visit Spanx Leg Up™ www.spanx.com/legup.

About Leg Up™

Spanx wants to give other amazing women entrepreneurs their leg up! As Oprah gave Sara her big break by naming Spanx ® a ‘Favorite Thing,’ Blakely is paying it forward by endorsing female entrepreneurs and their businesses.  “Everybody needs a Leg Up when starting a business,” is Blakely’s philosophy.  Through the Spanx catalog, spanx.com and its social media channels, Spanx ® highlights women and her business/products.  In addition, each woman chosen receives a lucky red backpack–like the bag Sara carried as her “good luck charm” in 2000 when starting Spanx.  Spanx does not profit in any way. The only hope is that another woman gets great exposure and her much-deserved leg up!

About Spanx®

Spanx founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The Spanx brand now houses more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts. To help women everywhere experience the power of shapewear, the SPANX, Inc. portfolio now includes four brands: SPANX® by Sara Blakely®, ASSETS®, ASSETS® Red Hot Label™ by SPANX®, and Star Power by SPANX. With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL. In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.




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