Hopefully you caught my play-by-play on Instagram stories, but last week I was in Florida for an influencer brand trip with the brand Soma. I’ve talked about Soma many times on the blog like in last week’s blog post here. I love their bras and pajamas, but I also love their super comfortable, cute and easy clothes. Besides my shoes and accessories, all the outfits in these pictures are all from Soma and linked below for you. So let me tell you about this exciting Soma Influencer trip to celebrate 15 years of the brand!
Soma is known for their intimates – bras, underwear and pajamas. They really work hard to find a bra solution for everyone. There are even certified bra experts available to help you. Their fit, design and quality is amazing! I love Soma because they filled a hole in the marketplace for an intimates brand made for women who refuse to compromise between comfort and beauty. And like I mentioned, I love Soma’s classic clothing pieces too, which are always perfect for traveling.
Essentially, Soma invited a group of 14 influencers on this influencer brand trip to their headquarters in Ft. Myers, Florida to celebrate their 15th company anniversary. It was so sweet of them to invite me and I was just honored that they thought to include me. You might remember that I got invited to the Chico’s 35th Anniversary trip last year (details here). What happens on an influencer trip? Lot’s of celebrating of course!
On Tuesday, we arrived and checked into the beautiful Naples Grande Resort. I was on the same flight with my good friend Cathy from The Middle Page so we were excited to get caught up that afternoon while waiting for all the influencers to get there. That evening, Soma hosted a welcome cocktail reception where I wore this red strapless dress. The next day started with messages at the spa, lunch and then we all went shopping to the local Soma boutique to see what’s new in the stores. I bought my assistant Ramsey a few things and then we headed back to our hotel to get ready for that evening. WOW, that night was so special! We went to Shangi-La Springs for the most divine dinner party! I wore this striped maxi dress and it was perfect for the occasion. Can you believe how big that banyan tree is?
The next day was spent at Soma headquarters previewing the fall and holiday launches. I’m so excited about what is coming out soon! After that, senior management joined us for a “brand think tank” afternoon. When I tell you that this is a brand that listens, it really does! We gave tons of input, brainstormed bra fit solutions, talked about products needed to fill the gap and much more! Wait, that’s not all. We returned to the hotel and had a pajama party that night! Every single day, Soma had a surprise gift delivered to our rooms. I could barely close my suitcase when packing to come home. My flight back also had Cathy on the same plane but we were joined by Sam from Style of Sam as well. She is one of the first bloggers I ever met and I adore her too!
Soma’s Friends and Family SALE is live now through Saturday, August 24th! They’re offering 25% OFF your entire purchase plus free shipping with the code 43230. You can shop the sale here! Be sure to check my Instagram on Sunday, August 25 for a special announcement. It’s top secret until then…
Have you ever purchased any Soma products before? Share in a comment below!
xoxo – Tanya
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photo: Forever Anchored Photography
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Tags: bra, Florida, Soma