Goop, the powerhouse lifestyle and e-commerce company founded in 2008 by Gwyneth Paltrow, is bringing its carefully curated brand experiences to life with goop pop Dallas. Designed in collaboration with Dallas’s own Michelle Nussbaumer, international interior designer and owner of Ceylon et Cie, the pop-up store opens Monday, November 17 in Highland Park Village. The month-long installation will give Texans a rare opportunity to see, touch and feel their favorite online destination in person.
To kick off the immersive brand experience, goop pop Dallas will introduce the company’s newest designer collaboration, Monique Lhuillier x goop. A capsule collection of exclusive party pieces perfect for the holiday season will be available in-store from both ML by Monique Lhuillier and Collection. Monique Lhuillier fans nationwide will also have the opportunity to purchase from the exclusive collection online at goop.
Featuring shades of pale pink and grey, the space is designed to reflect the goop brand while highlighting Nussbaumer’s aesthetic. Anchored by a pagoda daybed flanked by two Belgian-painted Bliss Studio chests, the shop features walls adorned by Andrew Martin of London wallpaper, Michelle Nussbaumer Sultana wallpaper as well as Gracie screens custom-made for the space. Additional elements include a mohair rug from The Rug Company in the main room, reclaimed wood and galvanized steel that blend the traditional with the industrial, and changing rooms featuring a full-length mirrored vanity, crystal chandelier and steel shelving.
Visitors will also find exclusive products from brands including Stella McCartney, Bramford Watch Department, Jennifer Fisher Jewelry, Jennifer Meyer Jewelry, Claire Vivier, RMS Beauty and Staub Kitchenware. In addition, all furniture and décor items will be available for sale from goop pop Dallas, allowing visitors the unique opportunity to take home a piece of the fully realized, livable and shoppable space.
Throughout the pop’s residency in Dallas, goop will provide locals with special lifestyle programming including an evening with Taylor Tomasi Hill featuring her TTH Blooms flower cart, shopping parties with local talent and influencers including Highland Park Village’s Elisa Summer and Heather Hill Washburn and renowned interior designer Michelle Nussbaumer, in-store monogramming and exclusive gourmet menu items from neighboring coffee shop, Number One.
Goop pop Dallas opens its doors to the public on Monday, November 17 at 3 Highland Park Village. Visitors can stop on Monday-Saturday between 10:00AM and 6:00PM and Sunday between 12:00PM and 5:00PM through December 14 and share their experience using #gooppop.
For more information about goop and updates on goop pop Dallas, visit www.goop.com.
I plan to pop in on Monday. xoxo- Tanya
Photo credit: File copyAbout goop
goop (https://www.goop.com) is a digital media and e-commerce company founded by Gwyneth Paltrow in the fall of 2008. Put simply, goop is to edit. Through sourcing and curating the best of lifestyle, goop helps its readers to save time, simplify and feel inspired. The weekly publication brings the goop edit of all our favorite things from recipes and cooking, city guides and travel ideas, fashion houses, wellness tips and cultural notes, along with a first-view of our exclusive limited-edition collaborations. Tags: Highland Park Village, lucky